Museum Organization and Management


Teaching Staff: Micheli Anna
Course Code: MUS442
Field: Museology
Course Category: Specific Background
Course Type: Compulsory
Course Level: Undergraduate
Course Language: Greek
Delivery method: Face to face
Semester: 5th΄
ECTS: 4
Total Hours: 3
E Class Page: https://opencourses.ionio.gr/modules/auth/opencourses.php?fc=26
Short Description:

The course deals with fundamental principles of museum management but at the same time focuses on the museum challenges recognizing the impact of socio-economic and technological change on the museum environment and role. The course puts emphasis on the following thematic areas: museum governance models, museum strategic management, long and short – term museum planning, organizational models and modern museum organizational charts, management of economic resources and budgeting, human resources management, governance types and the role of museum committees.

Objectives - Learning Outcomes:

Upon successful completion of the course, the students will be able to:

  • Understand the role of museum management and the basic types of museum governance.
  • Understand the museum and cultural policy-making environment at national, European and international level.
  • Understand the role and define cultural and creative products within the context of Information Economy and Society.
  • Understand National, European and international quality accreditation policies and standards for museums.
  • Constructively participate in the development of museum foundation statements (aim, vision, values).
  • Understand the content of modern museum organizational structure - museum organization chart.
  • Understand the design and development of museum marketing and communication strategies.
  • Manage "Visitor Programs"
  • Personnel Management in museums (volunteer programs, management of museum members etc.)
  • Understand the importance of managing donation and sponsorship programs.
Syllabus:

Week #1: Course content overview and clarifications for student assessment and evaluation

Week #2: The role of Museum Management

Week #3: Museum Governance Models - Museum foundation Statements and Documents

Week #4: Museum Management Environment: policy-making institutions and legislation at National, European and international level.      

Week #5: The museum organizational structure: Museum Council.

Week #6: The museum organizational structure: Organizational chart – job description

Week #7: The museum organizational structure: Museum staff and the role of volunteers

Week #8: Museum Communication and Marketing Strategies

Week #9: Visitors’ Programs management

Week #10: Innovative services and technologies to enhance visitors’ museum experience

Week #11: Design and Management of Museum facilities

Week #12: Economic Management - Budgeting Process

Week #13: The Changing Environment of the Museum Management – Course Summary

Suggested Bibliography:
  • Fopp, M. (2012). Managing museums and galleries. Routledge.
  • Gofman, A., Moskowitz, H. R., & Mets, T. (2011). “Marketing museums and exhibitions: What drives the interest of young people”. Journal of Hospitality Marketing & Management, 20(6), 601-618.
  • Hatton, A. (2012). “The conceptual roots of modern museum management dilemmas”. Museum Management and Curatorship, 27(2), 129-147.
  • Hooper-Greenhill, E. (2013). Museum, media, message. Routledge.
  • ICOM (Ed.). (2016). Museums, ethics and cultural heritage. Routledge.
  • Lord, B., & Piacente, M. (Eds.). (2014). Manual of museum exhibitions. Rowman & Littlefield.
  • Lord, G. D., & Lord, B. (2009). The manual of museum management. Rowman Altamira.
  • Roberts, A. (2013). The changing role of information professionals in museums. In Museums in a Digital Age (pp. 37-42). Routledge.
  • Scott, C. A. (Ed.). (2016). Museums and public value: creating sustainable futures. Routledge.
  • Scrofani, L., & Ruggiero, L. (2013). “Museum networks in the Mediterranean area: Real and virtual opportunities”. Journal of Cultural Heritage, 14(3), S75-S79.
Teaching Methods:

The course includes lectures and workshops. Within the course modern teaching tools and techniques are employed – an asynchronous platform with coursework material, continuous assessment, creation of working groups, etc. is utilized. Furthermore, a number of hourly lectures with invited speakers on subjects related to the course are organized. 

New Technologies:

-

Evaluation Methods:

Compulsory Exams as well as provisional coursework tasks are available to students (the tasks and essays always announced at the beginning of the semester). A Lesson Planning Guide is provided for the course.


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