The course deals with fundamental principles of museum management but at the same time focuses on the museum challenges recognizing the impact of socio-economic and technological change on the museum environment and role. The course puts emphasis on the following thematic areas: museum governance models, museum strategic management, long and short – term museum planning, organizational models and modern museum organizational charts, management of economic resources and budgeting, human resources management, governance types and the role of museum committees.

Upon successful completion of the course, the students will be able to:

• Understand the role of museum management and the basic types of museum governance.
• Understand the museum and cultural policy-making environment at national, European and international level.
• Understand the role and define cultural and creative products within the context of Information Economy and Society.
• Understand National, European and international quality accreditation policies and standards for museums.
• Constructively participate in the development of museum foundation statements (aim, vision, values).
• Understand the content of modern museum organizational structure - museum organization chart.
• Understand the design and development of museum marketing and communication strategies.
• Manage "Visitor Programs"
• Personnel Management in museums (volunteer programs, management of museum members etc.)
• Understand the importance of managing donation and sponsorship programs.

Week #1: Course content overview and clarifications for student assessment and evaluation

Week #2: The role of Museum Management

Week #3: Museum Governance Models - Museum foundation Statements and Documents

Week #4: Museum Management Environment: policy-making institutions and legislation at National, European and international level.      

Week #5: The museum organizational structure: Museum Council.

Week #6: The museum organizational structure: Organizational chart – job description

Week #7: The museum organizational structure: Museum staff and the role of volunteers

Week #8: Museum Communication and Marketing Strategies

Week #9: Visitors’ Programs management

Week #10: Innovative services and technologies to enhance visitors’ museum experience

Week #11: Design and Management of Museum facilities

Week #12: Economic Management - Budgeting Process

Week #13: The Changing Environment of the Museum Management – Course Summary

• Fopp, M. (2012). Managing museums and galleries. Routledge.
• Gofman, A., Moskowitz, H. R., & Mets, T. (2011). “Marketing museums and exhibitions: What drives the interest of young people”. Journal of Hospitality Marketing & Management, 20(6), 601-618.
• Hatton, A. (2012). “The conceptual roots of modern museum management dilemmas”. Museum Management and Curatorship, 27(2), 129-147.
• Hooper-Greenhill, E. (2013). Museum, media, message. Routledge.
• ICOM (Ed.). (2016). Museums, ethics and cultural heritage. Routledge.
• Lord, B., & Piacente, M. (Eds.). (2014). Manual of museum exhibitions. Rowman & Littlefield.
• Lord, G. D., & Lord, B. (2009). The manual of museum management. Rowman Altamira.
• Roberts, A. (2013). The changing role of information professionals in museums. In Museums in a Digital Age (pp. 37-42). Routledge.
• Scott, C. A. (Ed.). (2016). Museums and public value: creating sustainable futures. Routledge.
• Scrofani, L., & Ruggiero, L. (2013). “Museum networks in the Mediterranean area: Real and virtual opportunities”. Journal of Cultural Heritage, 14(3), S75-S79.

The course includes lectures and workshops. Within the course modern teaching tools and techniques are employed – an asynchronous platform with coursework material, continuous assessment, creation of working groups, etc. is utilized. Furthermore, a number of hourly lectures with invited speakers on subjects related to the course are organized. 

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Compulsory Exams as well as provisional coursework tasks are available to students (the tasks and essays always announced at the beginning of the semester). A Lesson Planning Guide is provided for the course.